Selected Accomplishments & Contributions

Michael

  • Reputation management for market research site and owner. Worked on cleaning up large online reputation attack, using Pinterest, Tumblr, WordPress, LinkedIn, Yelp, GlassDoor, and others.
  • Rebuild of market research site using WordPress as a CMS, for easy client maintenance and upkeep.
  • SEO implementation of Hebert Research site to improve SERP rankings, high ranking for key terms.
  • Managed $500/day ($15,000 month) ad spend in Google Adwords, to ROI, for satellite hotel website on sales of $250,000 with $125,000 ad spend for 2011, sales of $191,000 on ad spend $63,000 2012 YTD.
  • Deployed monthly ad campaigns via SAP, with ad imagery, special ad sections and promotional text; removed previous ad campaigns thru SAP.
  • Implemented SEO requirements into Pacificcoast.com & Sealybedding.com per outside SEO agencies recommendations.
  • Built, maintained and managed independent website at PCF per management for hotel specific bedding product, my role as site builder, site maintenance, order processing & tracking, with emphasis on SEO methods on site.
  • Built, maintained, and delivered key reports to stakeholders using Omniture and Google Analytics.
  • Restructured legacy html & jsp pages into new site architecture, establish 301 redirects for old content.
  • Implemented sitemap.xml project for boats.com, with measurable increase of four times more indexed pages in Google for boats.com, similar results in Yahoo & MSN.
  • Managed PPC campaigns with $500,000 annual budget in Google, Yahoo & MSN for boats.com and YachtWorld.com and PPC Google & Yahoo/Overture campaigns for Data I/O to an annual budget of $60,000.
  • Strengthened Data I/O website as global resource for customers and employees of this multinational company; implemented Website usability and interface improvements and expanded and added capabilities including knowledge base, content upkeep, maintenance, and additional features to extranet.
  • Gave national and international presentations on Data I/O product, and usability training via Placeware/LiveMeeting. Key player in development of more efficient and informative training programs within Data I/O; exhibited leadership skills in identifying needs and providing training and support to Data I/O technical and sales personnel.