Starbucks: Inflation and Devaluation of a Brand, by Douglas Karr
Excellent article by Douglas Karr, about Starbucks, makes you think how it applies to your business.
“I remember the great signs greeting you at the ‘bucks:
Your Barista is Jane
Jane may have a splash of green hair and a couple piercings in odd places, but as she pulled a shot, you watched as she practiced her craft. She’d discuss your likes and dislikes off the drink options and make a couple recommendations to you based on her wealth of experience. You felt cool just being there and being paid attention to. You felt special.
But the lines grew bigger and the assembly line had to grow more efficient. New machines were brought in that automatically ground, packed and poured the shot. The magic was gone… no imperfection, no shots that took too long, too short or had too many grounds. Worse yet, baristas lost their knowledge of the craft. Barista’s were no less artists than someone flipping a burger at the local Burger King.”
Starbucks: Inflation and Devaluation of a Brand, by Douglas Karr
posted in guitar effects | 0 Comments