Category Archives: SEO/SEM

A Day In The Life of an In House SEO

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Follow Laura Lippay, Director of Technical Marketing and basically all things SEO for Yahoo Media, through a typical day at work, evangelizing SEO, playing ping pong for URL change priorities, and making off with armloads of fruit.

Conversion Closing Rap

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You launch a campaign but thats not all you need,
your campaign not working if its not generating leads,
no contact forms no phone calls
no new sales man you destined to fall,
spent your money on words that was way to vague,
then optimized your site for the [...]

Paid Search 101 Rap

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you want to start SEM well heres what to do
focus on a product and find a niche too
you want to get the listing
I’ll give you some assisting
SEo & SEM, they are coexisting
to cover all the bases
you must have patience
research all your keywords and your [...]

Design Coding (The Poetic Prophet) marketing rap. This time he describes how web standards and proper design can affect the ranking and conversion of pages on your site.

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Your site design is the first thing people see
it should be reflective of you and the industry
easy to look at with a nice navigation
when you can’t find what you want it causes frustration
a clear Call to action to increase the temptation
use appealing graphics they [...]

Most popular search engines worldwide, Dec. 2007

Most popular search engines worldwide, Dec. 2007

Company
Millions of searches
Relative market share

Google
28,454
46.47%

Yahoo!
10,505
17.16%

Baidu
8,428
13.76%

Microsoft
7,880
12.87%

NHN
2,882
4.71%

eBay
2,428
3.9%

Time Warner (includes AOL)
1,062
1.6%

Ask.com and related
728
1.1%

Yandex
566
0.9%

Alibaba.com
531
0.8%

Total
61,221
100.0%