Michael Don Adams – Resume

MICHAEL ADAMS

QUALIFICATIONS

Strong team leadership skills and integral resource person within company for product, computer, and Web site information.
Consistent high search engine rankings on product & services keywords in Google/Yahoo

SELECTED ACCOMPLISHMENTS & CONTRIBUTIONS

Rebuild of market research site using WordPress as a CMS, for easy client maintenance and upkeep.
SEO implementation of Hebert Research site to improve SERP rankings, high ranking for key terms.
Managed $500/day ($15,000 month) ad spend in Google Adwords, to ROI, for satellite hotel website on sales of $250,000 with $125,000 ad spend for 2011, sales of $191,000 on ad spend $63,000 2012 YTD.
Deployed monthly ad campaigns via SAP, with ad imagery, special ad sections and promotional text; removed previous ad campaigns thru SAP.
Implemented SEO requirements into Pacificcoast.com & Sealybedding.com per outside SEO agencies recommendations.
Built, maintained and managed independent website at PCF per management for hotel specific bedding product, my role as site builder, site maintenance, order processing & tracking, with emphasis on SEO methods on site.
Built, maintained, and delivered key reports to stakeholders using Omniture and Google Analytics.
Restructured legacy html & jsp pages into new site architecture, establish 301 redirects for old content.
Implemented sitemap.xml project for boats.com, with measurable increase of four times more indexed pages in Google for boats.com, similar results in Yahoo & MSN.
Managed PPC campaigns with $500,000 annual budget in Google, Yahoo & MSN for boats.com and YachtWorld.com and PPC Google &
Yahoo/Overture campaigns for Data I/O to an annual budget of $60,000.
Strengthened Data I/O website as global resource for customers and employees of this multinational company; implemented Website usability and interface improvements and expanded and added capabilities including knowledge base, content upkeep, maintenance, and additional features to extranet.
Gave national and international presentations on Data I/O product, and usability training via Placeware/LiveMeeting. Key player in development of more efficient and informative training programs within Data I/O; exhibited leadership skills in identifying needs and providing training and support to Data I/O technical and sales personnel.

TECHNICAL SKILLS

PROFESSIONAL HISTORY

Hebert Research 2014 to 2015
Reputation Management, SEO, Website Admin, IT Admin, VOIP Admin, SPSS, WinCati, IMPLAN

Professional LI / Creately Design 2013 to 2014
Marketing Manager, PPC Management, Product Marketing & Development, SEO, Usability Testing

Pacific Coast Feather 2007 to 2012
E-Commerce Specialist, SAP Catalog Maintenance, SEO / SEM, PPC Management, Email Affiliate Newsletter, Customer Email Marketing, Photoshop, Graphics Creation

Boats.com / YachtWorld.com 2006 to 2007
SEO / SEM, PPC Management, Analytics, Email Newsletter, Graphics Creation

Data I/O 2004 to 2006
Webmaster, Extranet Administrator, SEO / SEM, PPC Management, Email Marketing Newsletter, Application Engineer, Product Support Engineer

Comcast 2003 to 2004
Video & Internet Product Support

Data I/O 1997 to 2002
Product Support Engineer 1, 2, And Company Trainer

Keane, Inc. 1996 to 1997
Windows 95 Technical Support

EDUCATION & TRAINING

Google Adwords Seminar Oct 2009
Internet & Email Marketing Seminar May 2006
Yahoo Seattle Advertiser Workshop Sept. 2005
Search Engine Marketing Seminar Sept. 2005
North Seattle Community College – Webmaster Certificate 2002 to 2003
Edmonds Community College Business and Technology Center – CIW Foundations, CIW Site Designer, CIW E-Commerce Designer 2001
North Seattle Community College – C++ and Advanced C++ Certificate Courses 2000
ITT Technical Institute – Seattle, WA Bachelor Applied Science Electronics Engineering Technology Sept. 1997